Sale prices at Whole Foods stores may signal a larger strategy shift by e-commerce giant Amazon, the owner of Whole Foods. The powerful Amazon/Whole Foods combination can afford to reduce prices in order to gain clients, and the strategy could add significantly to Amazon’s profit margins, according to Tom Forte, institutional research analyst for D.A. Davidson. Forte discusses Whole Foods and where the company fits in the grocery store sector in “Alaskan halibut, caught by a century-old Seattle boat, provides a glimpse of Amazon’s strategy with Whole Foods,” a Seattle Times article by Ben Romano.
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